Expert Insights: Ways to Make Your Customer Point-of-Purchase Display Stand Out
Demand consumer attention. Build up your brand. Increase sales. With powerful point-of-purchase displays, you can achieve all of this. When a consumer is already in a store, they are open to new shopping choices they may have not considered before. Don’t let a potential customer leave a store without your product in hand.
But how exactly are you supposed to stand out amongst a sea of other products? With a unique and engaging point-of-purchase display, that’s how!
Lights: It’s no secret that flashing lights naturally and quickly attract the human eye. Make your product stand out by lighting it up. Your POP display is bound to grab attention, and you can customize the amount, color and speed of the lights to best reflect your brand.
Sound: Have your brand call to consumers -- literally. A captivating sound that demands attention will build up your brand. Sell summer or beach-themed products? Feature the sounds of seagulls cawing or waves crashing to lure customers to your display.
Movement: Movement is not typically expected while walking the aisles of a retail store, which means a consumer is bound to stop and stay awhile at your display. Persuade a potential customer to make a purchase with unique movement that entertains and entices.
The team at Hawver Display are not only experts when it comes to point-of-purchase displays, but they are always excited to develop new ways to make products and brands stand out from the crowd. Contact us today to discuss the specifics of your custom display.