Looking for a powerful way to tell your company story? Do you need to find an effective way to promote a product, upcoming event or a new service offering? Sounds like you could benefit from a marketing kit.

What is a marketing kit?

A marketing kit is like a portfolio for your business. An effective one sends an organized message like a self-guided tour of your company. It gives your audience, especially potential customers, a detailed look into your company and a thorough education of what benefits you can offer them. A good marketing kit helps to supplement your sales strategy, and ensures you stand out among competition.

What should be included in our marketing kit?

A traditional marketing kit would generally be presented in a folder or binder, and consist of separate sell sheets or a brochure that would provide the customer background information about your company.

But that was the past. In today's saturated market, your company needs to stand out among the competition. Your marketing kit needs to be memorable. And to achieve this, it needs to be bold, or even somewhat unexpected. Customers relate best with brands and companies that tell their story effectively. What exactly needs to be included in your marketing kit is up to you, and it's important to still include basic information about your business so potential customers can make an informed decision. But to truly stand out and take your company to the next level, you need to do something different.

Include samples of your product and small gifts or takeaways for your customers and potential leads. Use unusual and striking elements to tell a story. Sturdy marketing kits will last, and strong concepts will get remembered.

How can I use a marketing kit to my advantage?

There are there a few steps you can take to ensure your marketing kit is not only working hard for you, but making your brand stand out among the competition.

• Ensure all pieces included in the marketing kit are fluently branded.
• Tell a story with the kit. What is the company history? How did you get where you are today?
• What can you offer that other businesses can't? It's best to show this tangibly.
• Depending on your type of business, consider updating your marketing kit annually or even seasonally if necessary to keep things fresh and keep prospects interested.

Okay, how do I get started?

There is no set formula for the right marketing kit, meaning you can customize them however you want. At Hawver Display, we have years of experience designing and crafting marketing kits that make a difference for our clients. If you're ready to get started creating your marketing kit, contact us today.