Hawver Display was approached by Nickelodeon to help develop a unique promotional kit for the upcoming release of Nick's new Teenage Mutant Ninja Turtles T.V. series. This new Nickelodeon show of the Turtle saga was being anxiously awaited by fans on three continents, and the promotional kits were an important part of the integrated marketing campaign. Nickelodeon wanted us to make their promotional kit something unique.

The client asked for an unusual custom box with a telescoping lid to hold the the contents of the kit, a Teenage Mutant Ninja Turtles figure, and a DVD inside a booklet containing information about the new series, the story line and the characters.

Given that the characters of the series make their home in the sewers of New York City, certain things did suggest themselves. The final kit featured an appropriately dark and grungy man hole cover with an embossed diamond plate pattern on top and an eerie green glow coming through the holes. The body of the kit was made from grey mottled styrofoam to imitate concrete reinforcing the concept. The chamber within the kit was lined with a florescent green paper giving a brilliant location for the promotional materials and creating a strong relationship between the inside and the art on the cover.

The result was a surprising and memorable promotional piece for the release of the newest series in the TMNT franchise.