A Moving Piece: Why Some Displays Just Shouldn’t Stand Still
In a bustling retail world, it’s essential for your brand to stand out among the crowd. Many display features can help work towards this goal, but how can you ensure your display is not only true to your company values, goals and products, but also sells merchandise?
Customers respond to brands that have stories and tell them well. With so many options available for purchase, it’s important for the consumer to make a mindful decision that they feel good about. Movement in a retail display is an enticing way to draw your customer in and ensure they have a chance to get to know your brand.
Whether your product is displayed in a busy retail environment like a grocery or department store, or is geared for more intimate boutiques, moving display will draw attention to your product. There are many ways to achieve a seemingly effortless movement in your display. If your product is playful, consider having part of your corrugated cardboard display wave at customers. If what you are selling is more sophisticated, a fan blowing fabric lightly may stir emotion in your customer. How someone feels about a product is ultimately what makes the final buying decision.
Moving displays work well in multiple industries, from wine and liquor to personal care. Work with the design engineers at Hawver Display to create a unique display that helps your product stand out and your brand tell its story.